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4 Mich. Women File Suit Vs. Chemical Co.


— November 23, 2003

Four saleswomen sued a chemical company where they once worked, saying it required them to use suggestive nicknames, revealing photographs and “their own Female Magic” to lure business.

The women’s lawyer, Deborah Gordon, said Tri-Chem Corp. employed only women on its sales force and sent its customers – mostly men – calendars and pictures showing saleswomen posing seminude or in skimpy clothing.

The women said they were fired or forced to quit for not doing enough to make customers feel “warm and fuzzy” during telephone sales calls dictated by their managers.

Tri-Chem spokeswoman Tina Bassett called the allegations “simply untrue.”

If it is true, Tri-Chem has a serious problem, and deservedly so. Details from the AP via FindLaw.com here.


Four saleswomen sued a chemical company where they once worked, saying it required them to use suggestive nicknames, revealing photographs and “their own Female Magic” to lure business.

The women’s lawyer, Deborah Gordon, said Tri-Chem Corp. employed only women on its sales force and sent its customers – mostly men – calendars and pictures showing saleswomen posing seminude or in skimpy clothing.

The women said they were fired or forced to quit for not doing enough to make customers feel “warm and fuzzy” during telephone sales calls dictated by their managers.

Tri-Chem spokeswoman Tina Bassett called the allegations “simply untrue.”

If it is true, Tri-Chem has a serious problem, and deservedly so. Details from the AP via FindLaw.com here.

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