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Court to Hear Suit Over Matchbook Ads


— September 10, 2003

The Ohio Supreme Court has agreed to decide whether matchbooks are “merchandise” or mere advertising. The case is about whether R.J. Reynolds has violated the terms of its 1998 tobacco settlement, which forbids branded merchandise, but not advertising. Details here from the AP via Findlaw.com.


The Ohio Supreme Court has agreed to decide whether matchbooks are “merchandise” or mere advertising. The case is about whether R.J. Reynolds has violated the terms of its 1998 tobacco settlement, which forbids branded merchandise, but not advertising. Details here from the AP via Findlaw.com.

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