Marketing is an ever-evolving area. This is quite true for personal injury lawyers. The good news is that there are currently ways of doing so that won’t break your budget, time- and money-wise.
Are you struggling to get the word out about your personal injury law firm?
If so, you’re in good company. Digital marketing is challenging, especially when you’re building your reputation from scratch.
In this hyper-connected world, the best way to build your audience is through authenticity. You could spend thousands of dollars on ads, but if your authentic message isn’t shining through, that money will be wasted.
So now that we’ve covered what not to do, let’s explore five lucrative marketing tips for personal injury lawyers.
- Start a YouTube channel
Ask any digital marketer; the best way to build your audience is through YouTube. This is true for most injuries, and especially for personal injury law.
When people want answers to sensitive questions, they want to know they can trust the source. And if you’re on YouTube with the right answers, you can make a connection with people who are likely to be clients.
Even if you don’t connect directly with potential clients, your YouTube status will contribute to your overall cred that will help you land new clients. Sometimes it’s a simple as having a promotional video.
- Answer questions on Quora
Quora makes it easy to position yourself as an expert in personal injury – and it’s free. There are also some specialized sites for the law industry that you can use, but with Quora, you’ll reach more people.
Through your answers, you can direct people to your website, YouTube channel, or to call your office directly.
When you answer enough questions about personal injury, people will come to respect your answers and subject matter knowledge. And that’s a good place to be.
- Create a killer website
With all your efforts to create a social following, you’ll want a professional website to which to send them. Even if you make authentic connections through YouTube or other social channels, people are likely to bounce if you send them to a website that looks like it was built in the 90s. Invest a bit of money in web design that’s focused on conversion optimization.
- Build an email list
Even though YouTube is the hot marketing channel right now, we don’t know what will happen in the future. So let’s say you build a 500k following there and YouTube changes its policies on directing traffic to other websites. Suddenly, you have a large audience that you can’t get off of YouTube. Something similar happened to marketers who spent a lot of time on Facebook before the company changed the way it shows business pages. Social channels are still great for business, but make sure you’re collecting email addresses.
- Provide value
As you get started, think about what you can provide to your visitors. It should be something that has actual value to enrich their lives. It may be a chart of legal terms they need to know or information on DUI accidents. Figure out what they’re looking for and find ways to enrich their experience. You want to demonstrate to your visitors that they’re not wasting their time by providing them something of worth. If you must charge, keep the price reasonable.
Your ultimate goal is to help people when they’re choosing the right personal injury lawyer. This person might be you, or it may be someone else. But if you can keep providing value to your audience, the right clients will find you.