Most Law Firms Track the Wrong Intake Number
Raw conversion shows the result of the entire intake funnel. Wanted percentage reveals what happens after the firm has said, in effect, “Yes, we want this client.”
Ivan Tryskyba
Ivan Tryskyba is the founder of Lexidesk, which builds AI client intake software for consumer-facing law firms, and a Founder in Residence at Microsoft for Startups in London. He spends much of his time studying how law firms handle the first conversation with a prospective client. Learn more at lexidesk.ai.