Matt Brady is the Director of Content Development at OVC Lawyer Marketing. He has nearly 20 years of experience creating online content and over 10 years of experience in digital marketing and SEO. He crafts compelling content for law firm websites by researching and explaining complex topics, ensuring that they can connect with clients who are looking for legal help.
In the current search environment where people use AI tools regularly, law firms will not only need to compete for clicks on search engines, but they will also compete to be the best source of information.