Zac Elbel has spent the past 10 years working in marketing and sales roles, and currently serves as the senior product marketing manager for the legal vertical for CallRail, a marketing analytics and business communications platform.

Investing in Legal Marketing is Risky if You Don’t Consider These 3 Things

Marketing has emerged as a major priority for law firms, but it’s not without risks.  In fact, an overwhelming majority of legal professionals agree that because marketing is a non-billable expense, the spending risk is greater, making it even more important to use marketing dollars effectively. But it doesn’t have to be so risky.  Here