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SEO Strategy for E-commerce Websites

— March 25, 2020

The main theme and goal to optimize your eCommerce website are to increase sales and result in happy customers.

E-commerce websites are the websites that provides the facility of online transactions of goods and services with the transfer of funds over the internet. SEO, in an e-commerce website, is equally important to reach lots of people and increase sales of your products.

Having an e-commerce website is not enough as you need to reach people, engage them and possibly result in sales of your products or services. There is a very high scope in e-commerce website business as lots of people prefer online shopping in this era of technology and the Internet. Improving SEO for an e-commerce website means free website visitors who actually are looking for your kind of business. 

So, listed here are some of the SEO strategies for e-commerce websites:

  1. High-speed website and less load time

Your eCommerce website should be faster and have less load time. Nobody likes a slow loading website, especially when searching for some products on an eCommerce website. Your probable customer might never revisit your website again if your website’s response time is too long and the customer has to wait too long to find something they’re looking for. So, the best thing to do is to use a better server and overcome all the problems that are making your website slow. Super fast loading of pages will make customers happy and will improve user experience.

  1. Competitors research

Competitors’ research is an integral part of SEO. There is a huge scope of eCommerce websites in this present world of technology. There are lots of eCommerce websites and few are ranking and doing well in SEO. So, what we can do is analyze what and how they are doing. Knowing how the better doing and well-ranking business competitors are doing will help you develop ideas and strategies on winning some audience. Ideas like how the high competitors are creating backlinks, engaging the audience, ranking on top, etc. will help you to improve your website SEO.

  1. Engaging Product Description

E-commerce websites are always updated with the latest and trending products. When people find some new or latest products on your website, it must be described well with its characteristics and costs. Customers might get confused about the products mentioned in your eCommerce website if they are not described well. Also, engaging descriptions will help your products to be shared by people on social media or other platforms.

  1. Prioritize User Experience

    Person working on blue and white paper on board; image by Alvaro Reyes, via
    Person working on blue and white paper on board; image by Alvaro Reyes, via

User experience is very important on any website. You do not want the audience or customer to never revisit your website again due to a bad experience. Your website must be easy to navigate and never too complex. Customers should be able to find what they search for easily and should not leave your website just due to the site’s complexity. The bounce-back rate of the website means a negative impact on google’s SEO. Even if you manage to get ranked by keywords, if you have a higher bounce back rate, search engines will assume that your website is not a relevant place to send traffic. So, anyone with an eCommerce website must focus highly on User Experience.

  1. Video, image and content Marketing

Onsite SEO and keywords only do not rank your website on Search Engines. Your site also must have high backlinks from high authority domains. Similarly, your eCommerce website will have a huge possibility to drive traffic from video sharing, image sharing, and other social websites. You can use platforms like Youtube to promote your product with videos, use Instagram to promote products with pictures, etc. to bring traffic from these platforms. Also, making content about your business field, not your products but maybe infographics, knowledge related content, etc. will help to build trust among the audience, which is a kind of content marketing.

  1. Business Listing

This is another strategy to increase the backlinks of your eCommerce website. There are lots of business directories and business listing websites that allow your business to be listed on their website. The business directories website has its own audience who use those sites to search for different businesses from various categories. If you are able to list your eCommerce business or website in most of those directories, there will be a high chance that your business will be found by people looking for your kind of business. So, don’t forget to list your business in business directories.

  1. Mobile optimization

It is very much important to optimize your website for mobile devices as most of your eCommerce website visitors come from mobile devices. It has been years that Google has switched to the mobile-first index. It means that Google will prioritize mobile experience over the desktop experience of your website. So, when Search Engines like Google are prioritizing mobile experience, it is important for you to optimize your eCommerce website, too. Failing in mobile optimization of the website means not satisfying a lot of users which is not what you want to do.


The main theme and goal to optimize your eCommerce website are to increase sales and result in happy customers. Correct SEO means an increase in traffic, visits to new possible customers and also repeat visitors & sales. We should also keep a thing in our mind that SEO for your website is not a one-time deal and is always an ongoing race. And, the aim is to lead the race and stay within the top of Search Engines for as long as possible.

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