How AI Search Is Changing the Way People Find Lawyers
The rules change constantly and anyone selling “AI optimization” as a guaranteed service is making promises the data doesn’t support.
Jorge Argota
Jorge Argota has spent 14 years doing one thing: helping law firms sign more cases through smarter digital marketing. Former paralegal turned strategist, University of Miami grad, and founder of Argota Marketing in Miami. He specializes in SEO, PPC, and AI search optimization built specifically for attorneys. LinkedIn Top Voice in Search Engine Marketing.