Lizzy is a hobby writer who loves sharing her thoughts on many topics. One of her favorite activities is reading self-help books.
With new features and more affordable products, the bed-in-a-box industry cut a pretty wide slice in the well-settled brick and mortar mattress industry. These companies took advantage of the tools and perks online stores could offer and re-shaped the way we buy beds.
The old saying “all is fair in love and war” has taken on new meaning in modern times, when it seems that “all is fair in business,” too. Multi-billion-dollar industries struggle to prosper while also maintaining at least the main ethical principles which usually bring good fame and customers. Thus, the more and more overheard question: where’s the line that separates “ethical basis” from “all is fair?” The Casper mattress company presents an interesting example.