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Babyganics Settles Lawsuit Accusing it of Violating Marketing Laws


— August 24, 2018

As any parent knows, the baby aisle at any grocery or retail store is overwhelming for even the most seasoned among us. With endless brands to choose from and varieties of products to sift through, dashing to the store for a replacement sippy cup or bottle of lotion can turn into an hour-long ordeal in no time. This is especially true of product labels are confusing or misleading. In fact, when this happens, some parents just opt to file lawsuits. That’s exactly what happened earlier this week. A group of parents filed a “class-action lawsuit alleging that the language used on Babyganics packaging, such as the name ‘Babyganics’ and terms like ‘mineral-based’ and ‘natural’ violated marketing laws.”


As any parent knows, the baby aisle at any grocery or retail store is overwhelming for even the most seasoned among us. With endless brands to choose from and varieties of products to sift through, dashing to the store for a replacement sippy cup or bottle of lotion can turn into an hour-long ordeal in no time. This is especially true if product labels are confusing or misleading. In fact, when this happens, some parents just opt to file lawsuits. That’s exactly what happened when a group of parents filed a “class-action lawsuit alleging that the language used on Babyganics packaging, such as the name ‘Babyganics’ and terms like ‘mineral-based’ and ‘natural’ violated marketing laws.”

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Legal Gavel; Image Courtesy of https://pixabay.com

According to the suit, consumers who purchased Babyganics products between September 7, 2010, and June 26, 2018, may be eligible to join in on the suit and file a claim to receive part of the settlement payment. But how can consumers tell if they’re eligible to file a claim? For starters, Babyganics put together a list of the 247 products consumers can file a claim over. If you’re eligible, you can file a claim at babyganicssettlement.com. However, claims must be submitted before October 29, 2018, to qualify for a settlement payment.

Not interested in filing a claim? That’s okay too. Regardless if you’re affected by the latest lawsuit or not, the issue is an important reminder for parents and other consumers to always check the ingredient lists on baby and children’s products. What’s the point of paying a premium price for a product that isn’t actually premium quality?

So how has Babyganics responded to the allegations? Well, even amid the lawsuit and after agreeing to the settlement, the company has continuously denied the claims. When asked whether their formula and ingredients are certified organic, the company issued the following statement:

“All of our products are formulated to meet our standards. We utilize plant-based, natural and certified organic ingredients (on our product labels, certified organic ingredients are highlighted with an asterisk (*), in accordance with COPA standards), as well as carefully chosen synthetics or preservatives needed to create the most gentle, most effective formulas we can. Unless indicated on the label, our household and personal care products themselves are not certified organic.”

Additional information about the settlement can be found on Babyganics website, where a link to the information is prominently displayed.

Sources:

Babyganics might owe you some money—what parents need to know about their lawsuit + settlement

If You Bought Babyganics Baby Care Products, You Could Be Eligible for a Settlement

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