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How Ecommerce Businesses Can Address Online Shopping Privacy Concerns

— May 7, 2019

Though online shopping continues to grow, the majority of those polled don’t trust that their data is safe with ecommerce sites.

Did you know that 57% of online respondents don’t trust ecommerce sites to keep their personal data secure? Furthermore, a majority of respondents said they feel less secure making online purchases now than they did a year ago. These are critical statistics considering the trend of increased online shopping.

Online purchases are steadily increasing as ecommerce grows and innovates. It’s nowhere near the amount of purchases from brick-and-mortar stores, however, the trend is evident. Ecommerce won’t be going away anytime soon, provided that businesses take the proper precautions when it comes to data privacy.

People are already wary of how much of their data is stored online via merchants — 67% of consumers fear a future data breach. Ecommerce sites need to address these concerns if they want any chance of exponentially increasing their sales. 

If businesses can’t safely handle consumer data, ecommerce is likely to take a turn for the worst. Because most consumers will not buy a product from a business they don’t trust to properly store their data, startups and large corporations alike will quickly lose their customer base if they don’t take data privacy seriously. This is why implementing the best data security practices is crucial to ecommerce businesses. 

So, where and how do you even start tackling such a daunting project? There are actually many small steps you can take that will accrue into a comprehensive security strategy. It’s time to challenge the current outlook of the ecommerce business.

Prove to your customers how you’re ensuring that they’re taken care of, and they will return the favor by frequenting your business. Wikibuy outlines how you can start securing your site today in the infographic below. 

Graphic saying "How Business Owners Can Address Online Shopping Concerns," with a full shopping bag surrounded by a badge; graphic courtesy of author.
Graphic saying “How Business Owners Can Address Online Shopping Concerns,” with a full shopping bag surrounded by a badge; graphic courtesy of author.

If you’ve already suffered a cybersecurity attack or leak, there are specific dos and don’ts of how to handle the situation. Check the visual for some tips at the bottom!

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