·  Legal News, Analysis, & Commentary


The Importance of Writing Great Legal Content

— October 19, 2020

Law firms are increasingly facing pressure to improve their content. Now, it’s time to start writing the law firm content that ranks highest.

Many law firms prefer writing their own legal content. Others find it cheaper, more efficient, and smarter to outsource the writing from a person with an excellent experience. Either way, writing good legal content is paramount to the success of a law firm.

But things can get tough! First, there isn’t much to write about. Next…almost all the legal topics have been written by other legal experts. Lastly, most of the topics have already been published. Huh!

Let’s say you’re planning to write something on the means test. You have the knowledge and writing expertise. But guess what? There’re a thousand plus writings on the same. 

Search “means test” on your browser, and you’ll be shocked by what Google will display. This isn’t an excuse for writing poor content! Legal content writing for lawyers is still important, just as explained below.

Reasons your law firm should be publishing informative content 

Good legal content serves four primary purposes. These include:

1. It Attracts Readers

Quality legal web content attracts readers. Readers value their time. No one wants to spend a whole hour trying to understand what a firm is communicating. So, the clearer your content is, the more likely you are to attract readers.

Good content encourages visitors to read up and go deeper. Fortunately, one of these readers may end up being your probable client. The legal content displays all the information clearly and comprehensively.

Woman reading in armchair; image by Yoshua Giri, via
Woman reading in armchair; image by Yoshua Giri, via

So, we’re not just talking of attracting readers but also converting them to potential clients. The clarity in your legal content may intrigue them to contact you for a consultation or more information.

2. Gives your Content High Rankings on Search Engines

Legal firms often get stereotyped as strict, boring, and stuffy. With this notion, many law firms struggle to create quality content that is compelling and adhering to the given industry guidelines.

It is doubtless that the content that appears first during a search has more valuable information than the hundreds that are never seen.

Good legal content pleases search engines. This, in turn, enables Google to find the content and showcase it to the target audience.  It is not an easy job, but worth the sacrifice!

3. Gives your Firm Credibility

Contrary to the stereotyping that goes on in law firms, legal content can be creative. It should give the reader a thorough understanding.  It is worth noting that your content describes your firm. And, legal readers will believe and make conclusions based on what appears to their eyes.

Legal content writing services require knowledge and top-notch skills that you cannot fake. By giving real-world content to your target audience, you increase the credibility of your firm.

The content should convey competency, trust, and reliability. Additionally, it should be informal yet professional. Readers should understand what you’re communicating within the shortest time possible. Content shouldn’t be stuffy or sloppy. Simply put – unique, authoritative content sells your firm

4. It Establishes Your Firm

Good content establishes your firm and gives you a competitive advantage. So, start thinking of content marketing as networking. It helps you connect with your customers and adds value to your firm.

Quality content will take you from search engines to networks, and ultimately to prospective clients.


Law firms are increasingly facing pressure to improve their content. Now, it’s time to start writing the law firm content that ranks highest. You may have the knowledge and expertise but lack the skills. So, if you are looking for legal content writing for law firms, consider outsourcing the experts. With this, you’ll get quality work at affordable costs to suit the weight of your budgets.

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