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VVK PR + Creative Launches National Legal Marketing Brand, Watermark Law + Creative

— July 2, 2024

New division launch on fast-growing integrated communications agency’s second anniversary.

DETROIT – VVK PR + Creative (VVK), a Detroit-based integrated communications firm, has announced the launch of Watermark Law + Creative, a legal video marketing and communications division, formed to build on the agency’s national portfolio of leading personal injury law firm clients. 

Watermark Law + Creative is a natural and strategic extension of the 10-year history of working with personal injury law firms started by Velocity Cow, the video production company that merged into VVK at its inception. With the launch of Watermark, VVK PR + Creative is also entering its third year of business and rapid growth, with projections to end 2024 with over 20 team members and exceeding $3.2 million in revenue.  The success of the agency recently garnered the esteemed “50 Companies to Watch” award by Michigan Celebrates Small Business.

“Providing personal injury law firms with captivating content has been our cornerstone for over a decade, starting in Michigan and expanding to attorneys across Georgia, Mississippi, Wisconsin and South Carolina,” said Michael Sherman, VVK’s EVP of Creative Production. “Through this experience, we gained a keen understanding of the pain points in the legal marketing industry and have developed an innovative approach to addressing those challenges.”

By offering up-front, transparent package pricing for the superior content we provide the industry, Watermark Law + Creative is uniquely positioned in an increasingly competitive market to bring an optimal level of service to this national network of top firms,” said Sherman.

The Watermark Law + Creative website, launched today, outlines three product packages with scale of video marketing services including brand story development, video production with scripting, filming and editing, motion graphics and animation, and social media management.

Graphic showing social spelled out one letter at a time on six phone screens, with a background of different social media icons; image by Geralt, via
Graphic showing social spelled out one letter at a time on six phone screens, with a background of different social media icons; image by Geralt, via

“At the founding of VVK, we had a goal of developing a legal marketing brand once our agency had developed a solid foundation with our current and quickly growing client roster,” said Peter Van Dyke, VVK CEO. “We are proud to be in a strong position to launch Watermark and build on the award-winning work our video team has been providing nationwide for years, while continuing to grow our national reach across several core industries our agency services.”

In addition to working with personal injury law firms nationally, VVK has a strong portfolio of national clients in the nonprofit, real estate and automotive industries across North America.

About VVK PR + Creative

VVK is a Detroit-based, PR and creative agency that executes integrated communications services for clients in Detroit, across Michigan and nationwide.   The agency combines the experience and expertise of VVK partners and industry leaders, Peter Van Dyke, Jamie Kaye Walters and Michael Sherman, and a team of PR strategists, digital media specialists and video producers, to implement comprehensive campaigns that achieve results of their dynamic client base.   

VVK serves clients in industries including agriculture, automotive, energy, media, insurance, IT, legal, nonprofit and real estate, with the following services.  

  • Public Relations
  • Video Production
  • Digital Media 
  • Media Relations
  • Public Affairs 
  • Issues and Crisis Management 
  • Stakeholder and Community Relations 
  • Organizational and Executive Positioning
  • Event Production

For more information, visit 

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