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How to Improve Your Law Firm

— January 16, 2020

If you are looking for ways to improve your law firm, there are no limits on the possibilities: website presence, new marketing channels, and client appreciation are just a few.

If you run your own law firm or you are a partner at one, you know that there is always room for improvement. Just like running any business, there are several considerations to make in order to improve the efficiency of your company. While this isn’t a comprehensive list, there are a variety of ways you can assess your firm’s current capabilities, and determine if you are living up to client expectations. Here are a few items to check for when seeing how you can improve your law firm or legal team.

Have a Website Presence 

A website presence is more important than ever today, regardless of what industry you are in or the type of clients you want to serve. That is because many individuals do plenty of research before the find a firm they are interested in partnering with. Normally they want to learn as much as they can about the law firm before even making a phone call. Having a website that explains who you and your team are, what you specialize in, and how people can contact you is crucial if you want to bring in new clients, help establish trust and authority, or both. Check your current website and see what areas you think might be lacking or could use improvement in. You might not need a complete overhaul in this department, but it is important to cover all your bases.

Develop a Solid Marketing Plan

Marketing is everything when it comes to any kind of business, big or small. It’s how you bring in new clients and get the word out about who you are and how you can help others. When it comes to marketing for law firms, you might have to take a slightly different approach than other companies, depending on what services you are offering and who your target audience is. Consider taking a look at your current plan and think about any areas you want to expand. Perhaps you already have radio commercials but you’d like to see about getting TV commercials as well, or maybe you have a class action lawsuit case and want to advertise it to others who might be affected by it, in hopes of more people joining. Reviewing your marketing plan and looking for areas that you can expand or use it to grow your law firm can help you in the long run as you bring in more business.

Man and woman in a meeting; image by Charles, via
Man and woman in a meeting; image by Charles, via

Find Ways to Express Client Appreciation

You likely already appreciate the clients you have and want to show them how much they mean to you. If your law firm doesn’t already engage in client appreciation practices, think about the best ways to show returning or long-term clients that you appreciate their business. This could be in the form of a gift basket, flowers, or some other token that acknowledges the client and how much their business means to the firm. It might not sound like much, but clients, including corporate accounts, appreciate this type of gesture and are more likely to come back again, refer their friends and family to your services, or both.

If you are looking for ways to improve your law firm, there are no limits on the possibilities. Adopting cloud based PCs such as Citrix virtual desktop for hosting your essential apps on cloud including law software, accounting software such as QuickBooks Enterprise and Office essentials such as Office 365 business essentials can be an efficient way to improve your law firm productivity. Having a website presence will go a long way in reaching out to others and helping to direct new clients to your firm. You can answer a lot of questions upfront, establish your firm as an expert, and build confidence when you have a presence online. The next step is to develop a marketing plan. You can find new ways to branch out, which may include using different types of media or otherwise advertising your services to new clients who need them. Finally, finding ways to express appreciation for your current clients can help you retain business and even get word-of-mouth referrals. These little steps can make a big difference when working to grow your firm.

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