When Companies Need Us to Stay Ignorant
While it’s understandable that businesses would prefer to keep certain trade secrets and proprietary formulations under wraps, matters of food safety should be considered in a different light. If brands feel like they would lose market share to competitors who hadn’t sold or distributed dangerous products, perhaps that fear should be realized for the good of consumers everywhere. This is the problem of information asymmetry; that is, when buyers and sellers have different levels of information about a product that lead to different decision-making capabilities.
