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Three people in a meeting; image by pressfoto, via Freepik.com.

Navigating Business Formation: What to Know Before Incorporating

Staff - April 28, 2025

Each step requires thoughtful consideration, from selecting the right entity type to appointing a registered agent and fulfilling tax obligations.

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Two digital marketing experts planning about SEO and link building strategies. Image by Diggity Marketing, via Unsplash.com.

Law Firm Digital Marketing Checklist: Everything You Need

Staff - April 28, 2025

Almost 46 percent of Google Searches pertain in some way to a business or service in the searcher’s local area.

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Couple talking with real estate agent; image by Ivan Samkov, via Pexels.com.

Legal Considerations in Home Appraisals: What Every Seller Should Know

Staff - April 28, 2025

Home appraisals aren’t just a step on the checklist—they’re a legal and financial linchpin in the sale of a home.

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Shaun T. Graff; image courtesy of Shumaker.

Shaun T. Graff Joins Shumaker as an Associate, Strengthening Corporate Transactions Team 

Press Release - April 28, 2025

A true client advocate, Shaun is known for his pragmatic and efficient approach to helping businesses achieve their goals.

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Matthew T. DeSafey; image courtesy of Shumaker.

Shumaker Expands Professional Liability Team with Addition of Matthew T. DeSafey 

Press Release - April 28, 2025

He is committed to achieving favorable outcomes for clients while safeguarding their professional reputations in the face of complex legal challenges. 

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Alexis Schad; image courtesy of Shumaker.

Shumaker Financial Services Business Litigation Team Grows with Addition of Alexis Schad 

Press Release - April 28, 2025

Alexis has a strong background in litigation, having served for three years as a public defender.

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The word “Startup” in all capital letters of different colors, with the silhouette of a man starting to run; image by Geralt, via Pixabay.com.

Laying the Foundation: Navigating the Legal Landscape for Your HVAC Startup

Staff - April 25, 2025

As you embark on your journey in the HVAC industry, prioritize legal considerations to protect your business and ensure its long-term success.

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Person putting a bandage on their finger; image by Diana Polekhina, via Unsplash.com.

NAD Refers ASO to FTC for Non-Compliance on “2x Faster Healing” Claim

Press Release - April 24, 2025

NAD found that the “2x faster healing” claim was not supported and recommended its discontinuation. ASO agreed to comply with NAD’s recommendations.

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Smart Beds May Predict & Track Covid-19 Symptoms

National Advertising Division Recommends Tempur-Pedic Discontinue Disparaging Claims Against Sleep Number

Press Release - April 24, 2025

In this case, however, NAD found that the challenged advertising created a misleading impression, suggesting Sleep Number beds are comparable to temporary air mattresses that consumers would not use for their regular sleeping needs.

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SEO and marketing terms; image courtesy of India7 Network, via Flickr, CC BY 2.0, no changes.

Why Competitor Backlink Analysis is Essential for Law Firm SEO Success

Staff - April 24, 2025

By studying your competitors’ backlinks, you can uncover valuable insights, improve your content strategy, and build a stronger online presence.

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